Naturgy launches new visual code to simplify communication with its customers


  • The power company is launching a campaign today aimed at its customers and stakeholders with a new visual code and a desire to convey the main values upheld by the company: simplicity, innovation, experience and respect for society and the environment.
  • Naturgy is seeking to simplify communication with its customers by using a new simple and direct visual language based on illustrations and texts targeted more directly at the consumer.
  • The campaign includes various animations and print focusing on issues of importance to the consumer, such as customer service, energy vulnerability, protecting the environment and climate change concerns and air quality.


Naturgy launched a new campaign today aimed at all its stakeholders to explain its new visual code intended to make communication with its customers quicker and easier. The power company is thus simplifying communication with consumers and conveying the main values upheld by the brand: simplicity, innovation, experience and respect for society and the environment.

“This campaign explains that Naturgy is a new power company that has decided to build closer ties, greater simplicity and empathy with its customers. Energy in its different forms is something that forms part of people’s daily lives at home, at work, on their mobile or in their vehicle. Our company has to make life easier for customers and their families as we travel this path together. And when we talk about our customers, we’re also talking about those who for any reason (and this could happen to any of us) are experiencing tough times and find themselves vulnerable. That’s why this is not a campaign that talks about us but rather about what we can do for our customers”, explained Jordi Garcia Tabernero, Managing Director for Communication and Institutional Relations of Naturgy.

New visual code and campaign

The new simpler, more direct and hyperbole-based visual code will impact the image, texts and all audio-visual ideas from the company as from today.

Aimed at the mass media, the campaign includes an animated ad in 30- and 20-second versions, as well as 10 unique and outstanding 10-second pieces, radio advertisements and special activities. All parts of the campaign focus on those topics that the company considers of relevance to the consumer in its market studies, such as customer service, energy vulnerability, respect for the environment, climate change concerns and air quality. Each part of the campaign tries to explain Naturgy’s action in these areas.

The campaign will be especially active in innovative formats of relevance to the consumer, both the conventional media and online. The company also intends to plan various actions during the course of 2019 to further develop this new language with customers.

Scope and subject: Spain, Corporate
 
Madrid, 11 March 2019


*Some parts of the new campaign can be found via this link: https://www.naturgy.com/titulares

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